Poison Heartbeats Ad Campaign

Published on Author templewmsLeave a comment

 

Every book I write has an “Ad Campaign” using artwork from chapter headings.

The “ads” themselves always run with a review blurb and a link to the book. On Twitter, I also use hashtags within the blurb copy. The blurbs change because I have a lot more editorial/reader reviews than pictures.

Here are a few examples of the campaign for “Poison Heartbeats.”

 

“One of the best books I have read on terrorism.” – Readers’ Favorite http://amzn.to/2glRRXf

(tick the pic for a larger view)

 

 

 

“The ending of the book is fantastic and drums up the action leading to a thrilling climax.” – Awesome Indies http://amzn.to/2glRRXf

(tick the pic for a larger view)

 

 

“The second story in the Heartbeats series and one of the best books I have ever read.” – Readers’ Favorite   http://amzn.to/2glRRXf

(tick the pic for a larger view)

“The plot turns an unexpected corner, and all you can do is hold onto the page.” – Sybil Rosen, screenwriter http://amzn.to/2glRRXf

(tick the pic for a larger view)

 

 

 

“This is the second installment of the Heartbeat series, and a nail biter throughout!” – Lisa Kearns http://amzn.to/2glRRXf

(tick the pic for a larger view)

 

 

 

 

There are a total of 23 blurbed ads in this campaign and they do make a difference in the number of sales of each book. I ran a comparison on ENT , a “bargain book” venue with my first novel, Wrinkled Heartbeats. The ad campaign on Twitter, Facebook, Google+, and LinkedIn resulted in a 37% increase in sales (63 eBooks).

It’s tough to compete against large imprints and their heavy-duty budgets, but ad/blurb campaigns are one way that an Indie author can try to level a badly-tilted playing field.

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