Wrinkled Heartbeats Ad Campaign

Published on Author templewmsLeave a comment

Every book I write has an “Ad Campaign” using artwork from chapter headings.

The “ads” themselves always run with a review blurb and a link to the book. On Twitter, I also use hashtags within the blurb copy. The blurbs change because I have a lot more editorial/reader reviews than pictures.

Here are a few examples of the campaign for “Wrinkled Heartbeats.”

 

 

Finalist at the Next Generation Indie Book Awards, called the Sundance Film Festival of Books. http://amzn.to/28SZUIJ

(tick the pic for a larger view)

 

 

Winner of the Silver Medal in action fiction at the Readers’ Favorite Book Awards http://amzn.to/28SZUIJ

(tick the pic for a larger view)

 

 

“The relationships and interactions among the characters are wonderfully written.” – Readers’ Favorite http://amzn.to/28SZUIJ

(tick the pic for a larger view)

 

 

“Wrinkled Heartbeats feel less like a novel and more like life.”—Sybil Rosen, award-winning author, screenwriter http://amzn.to/28SZUIJ

(tick the pic for a larger view)

 

 

“A deftly crafted and extraordinary novel, very highly recommended.” — Midwest Book Reviews http://amzn.to/28SZUIJ

(tick the pic for a larger view)

 

 

 

There are a total of 17 blurbed ads in the campaign and they do make a difference in the number of sales of each book. I ran a comparison on ENT, a “bargain book” venue, and the ad campaign on Twitter, Facebook, Google+, and LinkedIn resulted in a 37% increase in sales (63 eBooks).

It’s tough to compete against large imprints and their heavy-duty budgets, but ad/blurb campaigns are one way an Indie author can try to level the badly-tilted playing field.

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