An Author’s Life Ain’t Fair: Here’s Why.

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If you want to succeed as an author, then sales consistency is part of the mix. If you sell, for example, two copies of a book, day after day, your ranking on Amazon best-seller lists will be high. Over a four-week period, you will sell 56 books. In most “narrow” categories, you will be in… Continue reading An Author’s Life Ain’t Fair: Here’s Why.

Should an Author’s Website Sell Books?

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I’m not sure that an author’s website should sell books. Bear with me on this. I’m not just writing out loud. I have a lot of first-rate, top-tier marketing experience. I’ve dealt with marketing much of my life. I know the difference between advertising, and selling, and distributing, and marketing. They each have specific meaning.… Continue reading Should an Author’s Website Sell Books?